A while back, we all talked about feed companies entering the Internet, big data, e-commerce, and finance, and tens of millions and billions of dollars have been continuously invested in. You sing me out, for fear of missing this wave. Below the lively performance is the anxious heart of feed companies. What anxiety, capital and talent. These two points are also the key to determining the success of feed enterprises. Among a group of projects, e-commerce is the most costly and the hardest to see the benefits. There is an Internet war among feed companies, which can be said to be a war of burning money. Firstly, Beibei Nong Ning is set to increase by 2.2 billion yuan, and new hope is to raise 1 billion yuan. This is only the initial stage of investment, and it will definitely be added in the future. In addition to money, the traditional feed companies have to play with the Internet. In addition to money, one of the most important, even more critical, is people, referring to those professionals in the IT, Internet, and financial fields. We all know that most of these "program apes" are well paid, especially those top talents, from Silicon Valley in the United States to Zhongguancun in China. These elites have always been the object of competition for many companies. If the competition in the feed market is still confined to the agriculture and animal husbandry industries, then the feed companies that want to enter the Internet are facing a global battle for talent. Judging from the current situation announced by Dabeinong, there are 99 people in Rongxin Technology and 80 people in the financial sector, most of them from BAT and Internet companies. Dabeinong's official website homepage is hung with large recruitment ads. It plans to expand its staff to more than 200 people in 2015, more than 300 people in 2016, and about 500 people in 2017. New Hope currently has 20 people in charge, a small number from internal transfers, and most of them from Internet companies. In addition to these two companies, any feed company's projects on the Internet must introduce talents, and these are the shortcomings of our traditional industry.
So who are they? Take Internet finance as an example. Generally speaking, these three types of talents have the greatest demand.
1.Technical staff (PC-side R & D / mobile-side R & D / products, etc.)
2. Financial staff (quantitative data analysis / financial product design / financial modeling / risk control / funds / insurance / trust, etc.)
3.Operation personnel (sales support / customer service / marketing / finance, etc.)
The battle for the Internet outside the industry has been burned out.
Xu Hongwei, CEO of Internet Loan House, said: There are currently 1,900 P2P platforms, and industry insiders estimate that they will reach tens of thousands in 2016. The salary level of the emerging Internet finance industry is generally high. The income of core positions such as risk control or middle-level cadres can reach 40,000 to 50,000 yuan per month. Even for operations management positions, it is normal to earn 30,000 yuan per month. The overall salary level of new graduates is significantly higher than other industries.
In April, the Yahoo Beijing Global R & D Center closed, and as soon as 350 employees were laid off, 300 companies entered the war of robberies within two hours, and large domestic Internet companies were among them. It is understood that JD.com has become the biggest winner of this war.
In addition to salary, another important key is corporate culture and humane care. The elites of the Internet have great flexibility in working hours. They stay up all night when they are busy, and need time to relax after they are busy. They do not even need to check in at work. And our traditional enterprises are much more regular and the system is more rigorous.
Some feed companies will encounter it when recruiting talents. The treatment I give is already high enough. Why ca n’t I still recruit people? Because the treatment of the Internet industry is better than other industries, we think it is higher, but many times Lower than the Internet industry. Say that our industry's listed companies are rich, those Internet companies are richer than us. Wanda recently recruited an e-commerce CEO. The annual salary is 8 million. Which of our feed companies has such courage? There is also the corporate culture just mentioned. Traditional companies pay attention to a kind of internal balance. Can change quickly. Whether we like to admit it or not, the attractiveness of our agricultural and pastoral industry to talents is indeed not as strong as the Internet and the IT industry.
As far as the current major companies are concerned, the fastest-moving and well-paid ones belong to Dabei farmers. Feed companies entering Internet finance and e-commerce seem to be tall, but this is a protracted battle. How many companies can withstand such high investment and find and retain the Internet elite is the key to success or failure.
(Source: Feed Industry Information Network)
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